Senior strategy. Specialist execution.
Founder-led growth strategy and performance marketing for ecommerce and transaction-driven businesses.
Tell us where the business is today—and where you want it to go.
The approach
Senior-level thinking.
Specialist execution.
We set the direction, bring in the right specialists, and improve the work around your commercial goals.
Jonathan owns strategy and client communication. Carefully selected specialists deliver the agreed execution. A focused model, with clear responsibilities and commercial accountability.
Start with the offer, customers, economics and what is holding growth back.
Agree a practical roadmap, testing priorities and the measures that matter.
Coordinate the right specialists, review the evidence and refine the work.
Led by Jonathan Tawil. More than a decade across ecommerce and digital marketing.
Meet JonathanChoose the engagement that fits your starting point.
Know where to focus before you spend more.
An assessment of positioning, acquisition, creative, conversion and measurement. You get a prioritised growth roadmap and practical testing priorities.
A business with traction that needs clarity.
Build a more disciplined acquisition programme.
Founder-led strategy, coordinated paid media specialists, creative direction, landing-page and conversion improvements, measurement and ongoing testing. We use channels such as Meta and Google when they fit your customers, offer and economics.
Established brands ready for ongoing execution.
Senior leadership for the decisions that shape growth.
Selective engagements with founders: strategic roadmap, budget priorities, specialist coordination and commercial reporting.
A business with execution resources that needs experienced leadership.
Available for selected engagements.
Growth depends on what happens before and after the click: your offer, creative, conversion journey and customer economics. We connect those decisions so your marketing works towards a commercial goal.
Use customer acquisition cost (CAC) and customer fit to guide where investment goes—not traffic volume alone.
Connect the offer, creative and conversion journey. Understand where interest becomes a transaction—and where it gets lost.
Read conversion, revenue and, where reliable data permits, margin together. Use that picture to decide what to improve and where to invest next.
“Exclusive Wave’s been phenomenally helpful, and precise in the support they have offered me with E-commerce marketing.”
Eli H. — Business Owner, Eli Inking
Ecommerce support across Meta Ads, Instagram shop, Shopify optimisation and creative feedback.
“His attention to detail, professionalism, and passion for his work truly set him apart.”
Tara H. — CEO, Simpleday
Simpleday / Marketing leadership & B2B
“He has been able to communicate with me in a way that has been encouraging, direct and clear.”
Michelle W. — CEO, Balanced Body
Balanced Body / Collaboration & execution
Jonathan TawilFounder, Exclusive Wave
I’m Jonathan Tawil, founder of Exclusive Wave. My experience spans building ecommerce businesses, performance marketing, copywriting and leading marketing for a monday.com implementation consultancy. That mix shapes how I work: understand the business, find the constraint, and focus the right expertise on it.
Working with Exclusive Wave means direct access to me for strategy and a carefully selected network of specialists for execution. We keep the model focused so the work gets senior attention.
Start a conversationEcommerce and DTC brands, transaction-driven consumer businesses, and suitable SaaS with a measurable path from acquisition to revenue. Fit depends on your offer, customer economics and readiness—not sector alone.
Jonathan leads strategy, client communication and accountability. A carefully selected network of specialists delivers the agreed execution. You are not passed through a large account-management team.
We begin with an introductory growth call to understand the business and whether there is a good fit. If there is, we agree the relevant engagement, scope, responsibilities and fees before work starts.
We agree metrics around acquisition costs, conversions and revenue, and where data permits, margin. Attribution and data quality have limitations; we make those clear and use the available evidence to guide decisions rather than promise a result.
Scope and fees are discussed after understanding your needs, starting point and the expertise required. Each engagement is defined around the work—not a public package or one-size-fits-all price.
It depends on the starting point, channel, customer journey and available data. We agree realistic expectations and review points for your engagement. There is no guaranteed growth timeline.
Tell us what you sell, where growth is getting stuck, and what you want to achieve. We’ll use the first conversation to understand the opportunity and whether we’re a good fit.
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