Turn better marketing decisions into better growth.
Growth strategy and performance marketing for ecommerce brands and transaction-driven businesses. Senior-level thinking. Specialist execution. A clear focus on the numbers that matter.
Led by Jonathan Tawil. More than a decade across ecommerce and digital marketing.
More traffic is only part of the answer.
Growth depends on what happens before and after the click: your offer, creative, conversion journey and customer economics. We connect those decisions so your marketing works towards a commercial goal.
Acquire the right customers
Use customer acquisition cost (CAC) and customer fit to guide where investment goes—not traffic volume alone.
Convert more of the demand
Connect the offer, creative and conversion journey. Understand where interest becomes a transaction—and where it gets lost.
Understand what drives value
Read conversion, revenue and, where reliable data permits, margin together. Use that picture to decide what to improve and where to invest next.
The right expertise for your next stage.
Know where to focus before you spend more.
An assessment of positioning, acquisition, creative, conversion and measurement. You get a prioritised growth roadmap and practical testing priorities.
Best for a business with traction that needs clarity.
Build a more disciplined acquisition programme.
Founder-led strategy, coordinated paid media specialists, creative direction, landing-page and conversion improvements, measurement and ongoing testing. We use channels such as Meta and Google when they fit your customers, offer and economics.
Best for established brands ready for ongoing execution.
Senior leadership for the decisions that shape growth.
Selective engagements with founders: strategic roadmap, budget priorities, specialist coordination and commercial reporting. Best for a business with execution resources that needs experienced leadership.
Available for selected engagements.
Business first. Then the marketing.
Jonathan owns strategy and client communication. Carefully selected specialists deliver the agreed execution. A focused model, with clear responsibilities and commercial accountability.
01 / Understand
Understand the business
Start with the offer, customers, economics and what is holding growth back.
02 / Prioritise
Prioritise opportunities
Agree a practical roadmap, testing priorities and the measures that matter.
03 / Execute
Put specialists to work
Coordinate the expertise needed for the agreed scope, with Jonathan leading strategy.
04 / Refine
Review, learn and refine
Use evidence to revisit assumptions, understand limitations and decide what comes next.
Good work starts with understanding the business.
Eli Inking
Ecommerce support across Meta Ads, Instagram shop, Shopify optimisation and creative feedback.
“Exclusive Wave’s been phenomenally helpful, and precise in the support they have offered me with E-commerce marketing.”
Eli H. — Business Owner, Eli Inking
Simpleday / Marketing leadership & B2B
“His attention to detail, professionalism, and passion for his work truly set him apart.”
Tara H. — CEO, Simpleday
Balanced Body / Collaboration & execution
“He has been able to communicate with me in a way that has been encouraging, direct and clear.”
Michelle W. — CEO, Balanced Body
A boutique agency. By design.
Jonathan Tawil
Founder, Exclusive Wave
I’m Jonathan Tawil, founder of Exclusive Wave. My experience spans building ecommerce businesses, performance marketing, copywriting and leading marketing for a monday.com implementation consultancy. That mix shapes how I work: understand the business, find the constraint, and focus the right expertise on it.
Working with Exclusive Wave means direct access to me for strategy and a carefully selected network of specialists for execution. We keep the model focused so the work gets senior attention.
Before we begin.
Make your next growth decision count.
Tell us what you sell, where growth is getting stuck, and what you want to achieve. We’ll use the first conversation to understand the opportunity and whether we’re a good fit.